Séminaires RALI-OLST

User Engagement -­ From Site to Network Engagement

Janette Lehmann (janettel <at> yahoo-inc (point) com)

Universitat Pompeu Fabra and Yahoo! Research, Barcelona, Spain

Wednesday 25 July 2012 at 11:30 AM

Salle 3195, Pavillon André-Aisenstadt

In the online world, user engagement refers to the quality of the user experience that emphasizes the positive aspects of the interaction with technology and, in particular, the phenomena associated with wanting to use that technology longer and frequently. In this talk, I will give an introduction to user engagement, I will present its characteristics as identified in the research and analytic literature and I will discuss the challenges associated with measuring user engagement. I will reveal similarities and differences in user engagement depending on the considered web services that allow for a better representation of how users engage. I will describe recent data-driven approaches looking at user engagement through the development of new measures that capture engagement across different web services.

Join with Zoom at this url.
Meeting ID: 916 9097 5818, 𝑷𝒂𝒔𝒔𝒄𝒐𝒅𝒆: 343273.
Phone numbers: https://umontreal.zoom.us/u/abitNZzLg.
One tap mobile: +14388097799,,91690975818#,,,,,,0#,,343273#

To receive weekly talk announcements, please send an e-mail to majordomo@iro.umontreal.ca. Simply write a message containing the single line 'subscribe ralli' (without the quotes).

See all the weekly talks for the year:

1991 1992 1993 1994 1995 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022