Characterizing and Predicting Early Reviewers for Effective Product Marketing on E-Commerce Websites
| Title | Characterizing and Predicting Early Reviewers for Effective Product Marketing on E-Commerce Websites | 
| Publication Type | Journal Article | 
| Year of Publication | 2018 | 
| Authors | Bai, T., X. Zhao, Y. He, J-Y. Nie, and J-R. Wen | 
| Journal | IEEE Transactions on Knowledge and Data Engineering | 
| Pagination | 1-1 | 
| ISSN | 1041-4347 | 
| Keywords | Communication channels, Companies, Early review, Early reviewer, Embedding model, Games, Predictive models, Social network services, Task analysis, Technological innovation | 
| DOI | 10.1109/TKDE.2018.2821671 | 
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