Characterizing and Predicting Early Reviewers for Effective Product Marketing on E-Commerce Websites
| Title | Characterizing and Predicting Early Reviewers for Effective Product Marketing on E-Commerce Websites |
| Publication Type | Journal Article |
| Year of Publication | 2018 |
| Authors | Bai, T., X. Zhao, Y. He, J-Y. Nie, and J-R. Wen |
| Journal | IEEE Transactions on Knowledge and Data Engineering |
| Pagination | 1-1 |
| ISSN | 1041-4347 |
| Keywords | Communication channels, Companies, Early review, Early reviewer, Embedding model, Games, Predictive models, Social network services, Task analysis, Technological innovation |
| DOI | 10.1109/TKDE.2018.2821671 |
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